Borneo Jazz new Image |
Miri International Jazz Festival (MIJF) is now renamed Borneo Jazz. The rationale behind this change is to bring the event at par with other international festivals. This renaming is also to capitalize on the destination Borneo, a name which conjurs images of a magical destination. With this change, comes a reimaging to reflect the vibrancy of this festival and the destination. The event will be held at the Parkcity Everly Hotel, Miri, Sarawak in the island of Borneo from May 13-14, 2011.
The organization of the festival for 2011, will be undertaken by STB Leisure & Properties, a subsidiary of Sarawak Tourism Board (STB). STB however will continue to focus on the marketing and promotion of the event itself.
The organiser is in the midst of designing the packages to attract visitors, so visitors would be able to attend the festival at night and visiting places of interest during the day.